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concept
- rising.always
after the whirlwind of our first collaboration with lady gaga, we wanted to showcase a new facet of her creative personality—returning to the essence and simplicity of creation. This led to the birth of an ode to the art of creation, a campaign where every detail is meticulously crafted to reflect the artistry of both dom pérignon and lady gaga, and their commitment to excellence.
/role
_defined the concept, storytelling and art direction
_crafted the overall identity
_teamed with woodkid on/off set to direct, co-edit the film and produce the soundtrack
_collaborated with sidi larbi cherkaoui on casting, styling and choreography for the dancers
_teamed with mario sorrenti to direct and retouch the campaign photos
_directed the backstage photoshoot
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campaign.visuals
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social.content.sample
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bts.content.sample
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ooh
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