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concept
- the.new.factory
this marked the beginning of my collaboration with the dom pérignon team, with a shared vision to redefine the boundaries of traditional advertising. our goal was to explore and celebrate the essence of living life with passion, creativity, and an unyielding pursuit of excellence. the result was a seamless fusion of luxury and artistry, captured organically through the collaboration of two creative forces.
we partnered with lenny kravitz, whose natural ability to unite and inspire made him more than just an ambassador—he became the host of a unique celebration. this collision of artists wasn’t just an party; it was a vibrant celebration of life, designed to ignite creativity and spark new ideas.
/role
_defined the storytelling and art direction
_directed and co-edited the film with soedit
_teamed with a music producer to create the soundtrack
_defined the sets and styled the guests
_teamed with lenny kravitz and mathieu bitton to direct the photoshoot on set
_ directed the bts content production
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campaign.visuals
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bts.interview
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bts.visuals.sample
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ooh_&_print.sample
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_discover_more.projects
