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concept
- the.heartbeat.of.the.earth
volcan tequila approached us to create a film for the launch of their xa product. inspired by the brand's rich heritage, we set out to explore its deep roots and bring their story to life. from the fertile lands around the tequila volcano to the craftsmanship of the jimadores and the vibrant energy of their celebrations, every element is narrated by the true master of these lands—the volcano itself.
/role
_directed the film
_conceptualized and directed the backstage photoshoot by salsa lópez
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photo.reportage_sample
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_discover_more.projects
