_dom.pérignon_lady.gaga_year.1

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concept

 - welcome.to.the.queendom

this project was my second campaign with dom pérignon. after the lenny kravitz collaboration, the objective was to break the mold of luxury advertising. shot during the covid19 lockdown, we aimed to evoke the quest for constant reinvention through an artistic celebration—a burst of positive fantasy.


/role
_defined the concept with the strategic team

_co-edited the film with nick night

_crafted the art direction with gonçalo gameiro

_worked closely with nick night to design and
retouch the campaign visuals
_collaborated with a music producer to remix lady gaga's song "free woman"
_directed and co-edited the bts production with soedit

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campaign.visuals

lg1-queen
lg1-court
lg1-claw
lg1-portrait

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bts.film

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bts.visuals.sample

lg1Va
lg1Vb
lg1Vc
lg1Hd
lg1He
lg1Vd
lg1Ve
lg1Ha
lg1Hc

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ooh

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